Sony AXN Brand Guidelines

A 128pp manual destined to land in the hands of art directors at television networks in over 51 countries worldwide. Designed to cover thevisual re-branding of Sony's international television network AXN, which broadcasts (and re-broadcasts) programs like CSI, House, and LOST, in addition to film library of Sony Pictures Entertainment.
The manual also had to explain the subjective customization tool-kit available to each network that allowed them to create a unique look appropriate to their region. Covering On-Air, Off-Air, and Print materials, graphical and typographic cues used throughout reflect the station's new visual presence.

Designed with Dan Shepelavy (a.c.d.)
and Cory McCall (copywriter)
at 160over90