Sony AXN Brand Guidelines
Design
2006
A 128pp manual destined to land in the hands of art directors at television networks in over 51 countries worldwide. Designed to cover thevisual re-branding of Sony's international television network AXN, which broadcasts (and re-broadcasts) programs like CSI, House, and LOST, in addition to film library of Sony Pictures Entertainment.
The manual also had to explain the subjective customization tool-kit available to each network that allowed them to create a unique look appropriate to their region. Covering On-Air, Off-Air, and Print materials, graphical and typographic cues used throughout reflect the station's new visual presence.
Designed with Dan Shepelavy (a.c.d.)
and Cory McCall (copywriter)
at 160over90
Design
2006
A 128pp manual destined to land in the hands of art directors at television networks in over 51 countries worldwide. Designed to cover thevisual re-branding of Sony's international television network AXN, which broadcasts (and re-broadcasts) programs like CSI, House, and LOST, in addition to film library of Sony Pictures Entertainment.
The manual also had to explain the subjective customization tool-kit available to each network that allowed them to create a unique look appropriate to their region. Covering On-Air, Off-Air, and Print materials, graphical and typographic cues used throughout reflect the station's new visual presence.
Designed with Dan Shepelavy (a.c.d.)
and Cory McCall (copywriter)
at 160over90
![](https://freight.cargo.site/t/original/i/ec5a8d00055051d8568df346d1e6b54e2490d22e6cba302ffc44465e74db27da/14_sonyaxnbrandmanual.jpg)
![](https://freight.cargo.site/t/original/i/faa7ecba955316eabd52aea82f788b80edf6bd0a6639f1ae68b7b444ed4f15a0/14_mg6082.jpg)
![](https://freight.cargo.site/t/original/i/081814d5940c59204946476b0fa2f60bbdb6fd94644e91300d62898dcc19b3de/14_mg6089.jpg)
![](https://freight.cargo.site/t/original/i/a871341f49587115e06a89f21c8be047884129be23fb9e7c6f6b4f467932e946/14_mg6106.jpg)
![](https://freight.cargo.site/t/original/i/ab169e41c1238bd92563d85c187bae910672788fa219aee42d48b19347dff713/14_mg6134.jpg)
![](https://freight.cargo.site/t/original/i/aeaa1a1843285f7a9b46f352cc3cee2d9a7e6f37790781deda4bd304f2ccc8b5/14_mg6123.jpg)
![](https://freight.cargo.site/t/original/i/df9bd4443a01152b46ff192ad3b30c5c5f1e1154f939f13e037d6cde6b292855/14_mg6113.jpg)