UNIQLO Amsterdam
Art Direction, Design
Tasked to help introduce the UNIQLO brand to The Netherlands market by developing a design direction for the Amsterdam store opening promotion materials.

The key visual is taken from an origami windmill folding, mixing UNIQLO Red and Dutch Blue, spinning together to symbolize the new relationship between our brand and the city.
Opening Promotion Materials
Key visual, Shopping Bag, Tote Bag, 

Opening PR Materials
Press Preview Invitation, Press Event Materials (Masu cup, Photo wall), VIP Gift Box + Message Card, VVIP Gift (Hasami-yaki vase, Kiribako box)