UTGP 2019
— Pokémon
Art Direction, Design
In 2019, Pokémon was the UTGP theme, and we decided to leverage the most iconic shape and color separation the brand knows: The Monster Ball and it’s Red top, White bottom, and mysterious inside.

Drawing the most ever submissions for UTGP competition at over 18,000, the winners celebrated with the game’s creators Satoshi Tajiri and Ken Sugimori, along Pikachu and friends at Pokémon HQ in Tokyo.
Key Visual, In-store Poster, Website, InstaStory / Web Video Content shooting, Ecobashi, Event Materials, Award Materials, Shopping Bag